About Banesco Internacional
Banesco Internacional is a financial services group of Venezuelan origin, with a presence in 14 countries in South, Central and North America and Europe. It boasts recognised experience in the banking, insurance and payment methods industries, operating under the Banesco, Banesco Seguros and Abanca brands, amongst others.
Banesco Internacional has always been aware of the importance of guaranteeing the essence and consistency of each of its brands in all the countries in which it operates. To this end, it possesses a solid brand structure, duly documented in manuals, which it needs to properly disseminate on an international level.
The company needed a suitable space for sharing its brand guidelines throughout the entire organisation, to ensure their correct implementation. To achieve this, the BrandCenter’s main goal has been to provide a single source of information that is permanently updated and that permits the self-management of brands in each individual country.
‘The BrandCenter is a key tool that allows us to cultivate and safeguard the corporate identity of our institutional Banesco Internacional brand and the brand names making it up’
BrandCenter Aggylon allows Banesco to share all the information and resources on its different brands online, and to benefit from an inventory of the merchandising in place everywhere Banesco has a presence. The content is administered with the requisite levels of availability and confidentiality.
Using the BrandCenter as a management tool also allows them to optimise the corporate image audit plan in agencies at a global level and improve efficiency levels in brand usage, with ratios of up to 98%.