The time savings it has provided us are spectacular, not to mention the fact that it allows us to undertake projects that were previously unthinkable.
Maigualida Díaz. EVP, Marketing and Innovation. Corporate Development Manager

1.200

Branches managed
1.200

98%

Improved efficiency
98%

21.000

Potential users
21.000

About Banesco Internacional


Banesco Internacional is a financial services group of Venezuelan origin, with a presence in 14 countries in South, Central and North America and Europe. It boasts recognised experience in the banking, insurance and payment methods industries, operating under the Banesco, Banesco Seguros and Abanca brands, amongst others.

Banesco Internacional has always been aware of the importance of guaranteeing the essence and consistency of each of its brands in all the countries in which it operates. To this end, it possesses a solid brand structure, duly documented in manuals, which it needs to properly disseminate on an international level.

Aims


The company needed a suitable space for sharing its brand guidelines throughout the entire organisation, to ensure their correct implementation. To achieve this, the BrandCenter’s main goal has been to provide a single source of information that is permanently updated and that permits the self-management of brands in each individual country.

‘The BrandCenter is a key tool that allows us to cultivate and safeguard the corporate identity of our institutional Banesco Internacional brand and the brand names making it up’
Maigualida Díaz. EVP, Marketing and Innovation. Corporate Development Manager

The solution


BrandCenter Aggylon allows Banesco to share all the information and resources on its different brands online, and to benefit from an inventory of the merchandising in place everywhere Banesco has a presence. The content is administered with the requisite levels of availability and confidentiality.

Using the BrandCenter as a management tool also allows them to optimise the corporate image audit plan in agencies at a global level and improve efficiency levels in brand usage, with ratios of up to 98%.

This might interest you too

‘The time savings it has provided us are spectacular, not to mention the fact that it allows us to undertake projects that were previously simply unthinkable. The BrandCenter has facilitated the operational management of our network, providing us with all necessary information, quickly and in an orderly fashion’
Bankia is a leading Spanish financial institution created from the merger of seven savings banks...
‘With our company being so geographically disperse, the BrandCenter is proving a great help in this regard. It’s a very useful tool for organising and distributing images and Grupo Piñero corporate materials’
Previously, anything brand-related worked thanks to a mixture of luck and sheer hard work, but now efficiency is the order of the day.
RTVE Corporation is a publicly-owned nationwide company that offers public radio and television services through two subsidiaries: Televisión Española (TVE) for television broadcasts and Radio Nacional de España (RNE) for radio broadcasts. In 2007, RTVE embarked upon a profound process...
logo-aggylon

© Copyright BrandCenter® - All rights reserved

Request a free trialdemo
BlogBlog
close

Request a free trial

Please fill in your data here and we'll contact you soon
* Required fields

* I have read the terms and conditions of this trial, which will expire automatically after 30 days.

Send
gracias
Hello
Thanks for your interest!
We are looking forward to showing you what we can do for your brand.
We will contact you, via e-mail or phone, as soon as possible.

BrandCenter Aggylon Team
ok!

Do you want more information?

Please fill in your data here and we'll contact you soon
* Required fields

By sending this form, I confirm that I have read and agree with Aggylon’s Privacy Policy BrandCenter Aggylon

Send
gracias
Hello
Thanks for your interest!
We are looking forward to showing you what we can do for your brand.
We will contact you, via e-mail or phone, as soon as possible.

BrandCenter Aggylon Team
ok!

Contract now

Please fill in your data here and we'll contact you soon
* Required fields

By sending this form, I confirm that I have read and agree with Aggylon’s Privacy Policy BrandCenter Aggylon

Send
gracias
Hello
Thanks for your application
We will contact you soon to proceed with the process.
Best regards,
Aggylon Team
ok!